Performance and real-time analysis through SNA

Social Network Analysis (SNA) is used by phone companies, mobile operators, online players and the media to better understand their customers’ needs and behavior. Profiling and scoring are just two components among the many that enable them to conduct real time analysis to guarantee ROI as part of increasingly sophisticated CRM strategies.

Find out more about SNA through different case studies represented in the video interview "Telco, media, web: everything you need to know about SNA"

Learn more about Sybase's solutions for business analytics: Sybase IQ